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Marketing Toolkit

Marketing Toolkit

Share these resources with your families to help get them registered for CalKIDS.

Please note: newborns born on or after July 1, 2023 will automatically receive a $100 deposit with the opportunity to earn more incentives. Material revisions are in progress to reflect this program change.

Fast Facts thumbnail

Fast Facts

Review this fact sheet on CalKIDS.

Toolkit

Review this toolkit on CalKIDS.

Digital Content

Include in emails to families.

Newborn Flyers

Promotional flyers for families with newborns that can be emailed or printed and distributed.

High School Flyers

Promotional flyers for eligible families with public school students that can be emailed or printed and distributed.

Local CSA Flyers

Promotional flyers that allow side-by-side promotion of CalKIDS and local CSA programs that can be emailed or printed and distributed.

Higher Education Flyer

Program Flyers

Promotional flyers for families with children that plan on attending college that can be emailed or printed and distributed.

Web Buttons

Button treatments that can be used to direct readers to the CalKIDS Grant website. (PNG)

Website Image

Smaller image that can be used in blog posts or elsewhere on your website. (JPG)

Social media posts copy for Twitter and Facebook

Instagram Images

High resolution image perfect for posting on Instagram. (JPG)

Download 1200×628:

Descargar Imagen en español:

Images

Images to alert your community of your partnership with CalKIDS. (JPGs)

CalKIDS Registration Instructions

Articles

“Checklist for New Parents – 7 financial moves to consider when welcoming a new baby”

Download (Word) | Descargar en español (Word) | Read Online | Leer en línea

“What will College Look Like in 18 Years – this is what the future may look like.”

Download (Word) | Descargar en español (Word) | Read Online | Leer en línea

“11 Tips for Baby’s Future – Follow these strategies to take control of your finances”

Download (Word) | Descargar en español (Word) | Read Online | Leer en línea

“Saving vs. Borrowing – Understanding the long-term financial realities of borrowing”

Download (Word) | Descargar en español (Word) | Read Online | Leer en línea

“Ways to Save & Pay for College – Compare the pros and cons of each option”

Download (Word) | Descargar en español (Word) | Read Online | Leer en línea

“Crowdsourcing your child’s college education – Harnessing family and friends to ease the financial burden”

Download (Word) | Descargar en español (Word) | Read Online | Leer en línea