Marketing Toolkit
Marketing Toolkit
Share these resources with your families to help them claim their CalKIDS account.
You can search for items in the search bar or filter them by audience and/or type.
Please note: newborns born on or after July 1, 2023 will automatically receive a $100 deposit with the opportunity to earn more incentives. Material revisions are in progress to reflect this program change.
Back to School Toolkits
This toolkit provides your school resources to promote CalKIDS this back to school season. K12 / Higher Education
CalKIDS Intro Video
This video provides a detailed overview of the program and direct viewers to CalKIDS.org to learn more.
English
| Spanish
|
Fast Facts Flyer
This piece summarizes the most important details about the CalKIDS program.
English
| Spanish
|
Program Flyer
This piece provides an overview of the CalKIDS program and includes a QR code to learn more.
English
| Spanish
| Traditional Chinese
| Simplified Chinese
| Vietnamese
| Korean
| Tagalog
| Armenian
|
Newborn Flyer
This piece provides newborn parents an overview of the CalKIDS program and includes a QR code to claim their child’s account.
English
| Spanish
|
Elementary/Middle School Flyer
This piece provides parents of elementary or middle school students an overview of the CalKIDS program and includes a QR code to claim their child’s account.
English
| Spanish
|
High School Flyer
This piece provides parents of high school students an overview of the CalKIDS program and includes a QR code to claim their child’s account.
English
| Spanish
|
Higher Education Flyer
This piece provides post-high school students an overview of the CalKIDS program and includes a QR code to claim their account.
English
| Spanish
|
Elementary/Middle School Poster
This piece provides parents of elementary or middle school students an overview of the CalKIDS program and includes a QR code to claim their child’s account.
English
| Spanish
|
High School Posters
This piece provides parents of high school students an overview of the CalKIDS program and includes a QR code to claim their child’s account.
English
| Spanish
|
Email Template
This email template provides a brief overview of the CalKIDS program and details the unique benefits in bullet points.
English
| Spanish
|
Website Images
These assets encourage parents to claim their child’s CalKIDS funded savings account, and are intended for use on websites. The assets can be resized to fit your specific needs. Please reach out to your contact for resizing.
English
| Spanish
|
Blog Article
This blog article provides a brief overview of the CalKIDS program and details the unique benefits for students. Readers are directed to visit CalKIDS.org to learn more.
English
| Spanish
|
TV Billboard
This asset is formatted to be displayed on TVs and monitors. The communication is specifically targeted to higher-ed students only and promotes CalKIDS as a scholarship for eligible California public school students. A QR code is included, driving students to a unique landing page where they can quickly check their eligibility and claim their account.
English
| Spanish
|Claiming a CalKIDS Account
This video details the information needed and steps required to claim a CalKIDS account.
English
|
Instructions for Claiming a Student's Account Flyer
This Student piece shows you what is needed to claim your CalKIDS account with an easy to follow checklist.
English
| Spanish
|
Instructions for Claiming a Newborn's Account Flyer
This Newborn piece shows you what is needed to claim your CalKIDS account with an easy to follow checklist.
English
| Spanish
|Linking a CalKIDS and ScholarShare 529 Account
This video details the steps required to link your CalKIDS and ScholarShare 529 accounts.
English
| Spanish
|
Principal Announcement or Robocall Script
This file contains a script that includes a brief program overview for students or the parents of students, and encourages them to visit the website to check their eligibility and claim their account.
English
| Spanish
|
School Email Template
This email template is intended to be sent to the parents of school age children. The email provides a brief overview of the program and encourages them to visit the website to check their eligibility and claim their child’s account.
English
| Spanish
|
Co-Branded Program Flyer
This piece provides parents an overview of the CalKIDS program and includes a QR code to claim their child’s account. The flyer is intended to be customized with partner logo(s) and/or messages. A custom QR code can also be included.
English
| Spanish
|
Co-Branded Program Poster
This piece provides parents an overview of the CalKIDS program and includes a QR code to claim their child’s account. The poster is intended to be customized with partner logo(s) and/or messages. A custom QR code can also be included.
English
| Spanish
|
Co-Branded Newborn Flyer
This piece provides newborn parents an overview of the CalKIDS program and includes a QR code to claim their child’s account. The flyer is intended to be customized with partner logo(s) and/or messages. A custom QR code can also be included.
English
| Spanish
|
Co-Branded Student Flyer
This piece provides parents of elementary, middle, or high school students an overview of the CalKIDS program and includes a QR code to claim their child’s account. The flyer is intended to be customized with partner logo(s) and/or messages. A custom QR code can also be included.
English
| Spanish
|
CalKIDS Program Presentation
This presentation provides a detailed overview of the CalKIDS program, and includes such information as: determining eligibility, award details, claiming newborn or student accounts, requesting a distribution, and linking a ScholarShare 529 account.
CalKIDS program representatives are also available to present this information in person or online. Simply submit your request here, and a staff member will reach out to schedule your presentation.
CalKIDS program representatives are also available to present this information in person or online. Simply submit your request here, and a staff member will reach out to schedule your presentation.
English
|Articles
“Checklist for New Parents – 7 financial moves to consider when welcoming a new baby”
“What will College Look Like in 18 Years – this is what the future may look like.”
“11 Tips for Baby’s Future – Follow these strategies to take control of your finances”
“Saving vs. Borrowing – Understanding the long-term financial realities of borrowing”
“Ways to Save & Pay for College – Compare the pros and cons of each option”
“Crowdsourcing your child’s college education – Harnessing family and friends to ease the financial burden”