Marketing Toolkit
Share these resources with your families to help get them registered for CalKIDS.
Please note: newborns born on or after July 1, 2023 will automatically receive a $100 deposit with the opportunity to earn more incentives. Material revisions are in progress to reflect this program change.
Fast Facts
Review this fact sheet on CalKIDS.
Toolkit
Review this toolkit on CalKIDS.
Digital Content
Include in emails to families.
Newborn Flyers
Promotional flyers for families with newborns that can be emailed or printed and distributed.
High School Posters
Primary School Poster
High School Flyers
Promotional flyers for eligible families with public school students that can be emailed or printed and distributed.
Primary School Flyers
Local CSA Flyers
Promotional flyers that allow side-by-side promotion of CalKIDS and local CSA programs that can be emailed or printed and distributed.
Higher Education Flyer
Program Flyers
Promotional flyers for families with children that plan on attending college that can be emailed or printed and distributed.
Web Buttons
Button treatments that can be used to direct readers to the CalKIDS Grant website. (PNG)
Website Image
Smaller image that can be used in blog posts or elsewhere on your website. (JPG)
Social media posts copy for Twitter and Facebook
Instagram Images
High resolution image perfect for posting on Instagram. (JPG)
Download 1200×628:
Descargar Imagen en español:
Images
Images to alert your community of your partnership with CalKIDS. (JPGs)
Program Summary Video
Link a ScholarShare 529 Account Today
CalKIDS Registration Instructions
Articles
“Checklist for New Parents – 7 financial moves to consider when welcoming a new baby”
Download (Word) | Descargar en español (Word) | Read Online | Leer en línea
“What will College Look Like in 18 Years – this is what the future may look like.”
Download (Word) | Descargar en español (Word) | Read Online | Leer en línea
“11 Tips for Baby’s Future – Follow these strategies to take control of your finances”
Download (Word) | Descargar en español (Word) | Read Online | Leer en línea
“Saving vs. Borrowing – Understanding the long-term financial realities of borrowing”
Download (Word) | Descargar en español (Word) | Read Online | Leer en línea
“Ways to Save & Pay for College – Compare the pros and cons of each option”
Download (Word) | Descargar en español (Word) | Read Online | Leer en línea
“Crowdsourcing your child’s college education – Harnessing family and friends to ease the financial burden”
Download (Word) | Descargar en español (Word) | Read Online | Leer en línea